FitnessFinder

Mobile app redesign

FitnessFinder* allows fitness enthusiasts to search for classes and engage with their favorite instructors. The client asked me to help them redesign the user experience for their mobile app.

*fake name

Challenge

Create a great fitness class discovery experience for mobile

To create an experience that would resonate with their target users, FitnessFinder needed to understand users’ pain points, goals, and behaviors. The company also needed to optimize their internal design process, which was unbalanced, more focused on fitness instructors than fitness enthusiasts.

Approach

Research-driven design for client onboarding, search and browse, and sort and filter

I applied a variety of design thinking methods to inform the FitnessFinder experience - synthesizing user research results, providing a heuristic evaluation on the app’s existing features, conducting a competitive analysis, developing user personas, user flows, and finally diving into information architecture, prototypes, and visual and interaction design, resulting in a high fidelity interactive prototype and design specs handed off to development

Result

User-centered design, great experience, and increased engagement

The FitnessFinder product provided a meaningful user experience tailored specifically for the needs of fitness enthusiasts, with consistent visual and interaction design applied throughout the entire platform-agnostic mobile app. My design input played a critical role in shaping FitnessFinder’s onboarding, searching, browsing, and sorting and filtering interfaces. My expertise also equipped FitnessFinder’s stakeholders with useful UX recommendations, positioning them for success on future projects.