Sylvia Baba
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Genome Link Hackathon: Mama App

 
 

Genome Link Hackathon: Mama App

Empowering pregnant women to take control of their nutrition through the use of their own genomic data

 
 

Overview

Create an app using the Awakens Genome Link API.

TEam

As a 6-person cross-functional team, we conducted research and created a mobile app to empower pregnant women to take control of their nutrition using their own genomic data. My role was UX designer and researcher. 

Tools and methods

Design strategy and concept design, user research, interviews, and surveys, affinity mapping, empathy mapping, rapid ideation and sketching, usability testing, Sketch, and Invision.


 
 

The Challenge

Awakens, a start-up that is disrupting the consumer genomics landscape by empowering individuals to impact their health and well-being through use of their own genomic data, hosted a 2-day hackathon to create an app that would implement their Genome Link API to improve users' lives. 

 

User Problem

Pregnant women are having a hard time getting enough nutrients due to morning sickness

 

Solution

Design an app using the Genome Link API to help pregnant women understand what nutrients they may be predisposed to being deficient in and incorporating the USDA Food Composition Database API to track their nutritional intake. 

 

Impact

When implemented, this app will empower women to keep better track of their nutritional intake, leading to healthier pregnancies and babies. 

 

My Role: UX Designer and Researcher

  • Performed market and user research, including surveys and intervies
  • Synthesized research findings and developed a persona
  • Ideated, sketched, and established necessary features

Our team placed in the top three out of 9 teams, based on use of APIs, design, and marketing pitch. 

 

Research

Pregnant women with morning sickness aren't getting enough nutrients from the foods they're able to keep down.

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Our research began with interviews and a survey to uncover what nutrition concerns pregnant women have and synthesized our findings through an affinity mapping exercise. We discovered that women with morning sickness were eating whatever they could keep down, which often were not nutrient-rich foods. They assumed that their prenatal vitamins were making up for it, but had no real way of being sure. But the stakes were high, because their baby's healthy development was the most important thing to them. 

 
 Affinity map of our user's behaviors, concerns, and needs

Affinity map of our user's behaviors, concerns, and needs

 

Primary Persona

Our interviews and surveys led us to our primary persona, Dana.

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Designing the App

Users needed to be able to enter foods, view their nutritional content, and Track their intake

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Once we understood who our user was and what her needs were, we set out to map her touch points with Mama App. These included searching or scanning food items, viewing their nutrients for the day, and being able to see suggested food items to help reach their nutrient targets. 

We were inspired by the streamlined and easy to use Fitbit app when designing the UI for Mama App. Our goal was for the app to be simple and intuitive, so users wouldn't be inconvenienced by using it. 

 

Key Screens

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Conclusions and Next Steps

Due to the very time-boxed nature of this project, we were not able to test our designs for usability. Given more time, it would also be important to account for a use case in which a user has a bout of morning sickness and has to remove food items from her log. 

This project was an amazing experience and a wonderful opportunity to work in a cross-functional team at a rapid pace. Happily, due in part to the strategy and deliverables presented by our design team, we placed as finalists after judging.