Human-obsessed digital experience design by Sylvia Baba
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"Sylvia is a true professional who brings a high level of rigor to her craft."
—Alissa, former colleague
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“What really stands out is her unwavering advocacy for the user voice"
—Tara, former colleague
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“What sets Sylvia apart is her meticulous attention to detail paired with her ability to see the bigger picture."
—Micah, former manager
FEATURED PROJECTS
Indeed
Envisioning a new data and analytics experience for employers
Best Buy Health
Introducing a new digital strategy for seniors and their caregivers
ABOUT ME
I’ve always felt a need to dive deeper, to go behind the scenes and see how the sausage is made. I have never just wanted to go see a concert, I wanted to be up on the stage making music; and having a nice piece of jewelry was never enough. I had to figure out how to build it with my own hands, which led me to starting an e-commerce jewelry business.
My diverse background has taught me to lead with curiosity and empathy so that I can be the best user advocate possible and solve real problems through transformative digital experiences.
In my free time, you can find me in the garden, singing with the San Francisco Symphony, making art, or performing as a drag artist.